The duo will appear in the next ad campaign for the iconic American jeweler.
Mr. and Mrs. Carter are feeling a little blue—Tiffany blue, that is.
Harper’s Bazaar’s September “Icons” issue, which was rolled out on Tuesday, has revealed that cover star Beyoncé and her husband Jay-Z are the new faces of Tiffany & Co. The star duo will appear in the next ad campaign for the iconic American jeweler, which was acquired by LVMH Moët Hennessy Louis Vuitton in January. Tiffany furnished jewels for all three of Beyoncé’s rodeo and Texas-themed covers for the publication, and is the sole sponsor of the September issue.
Harper’s Bazaar editor-in-chief Samira Nasr unveiled the splashy new issue on “CBS This Morning.” Beyond the covers, the singer’s editorial spread shows her styled in the likes of Givenchy, Balmain, Gucci and the latest releases from her Ivy Park-Adidas collaboration. The intent was to pay homage to Beyoncè’s upbringing in the Lone Star State. “We were inspired by the culture and swag of the Houston rodeo,” she told the magazine. “This collection is a mixture of my childhood growing up in Texas and a bit of American history. I grew up going to the Houston rodeo every year. It was this amazing, diverse and multicultural experience where there was something for every member of the family.”
Beyoncé and Jay-Z, of course, are no strangers to luxury’s biggest players. In February, LVMH bought a 50 percent stake in the rapper’s popular Champagne brand, Armand de Brignac. The bubbly label has sold more than 500,000 bottles in 2019, according to CNBC.
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